Global sensation NewJeans has returned with sweet and cozy music.

On May 24, NewJeans (뉴진스 - Minji, Hanni, Danielle, Haerin, Hyein) released their double single 'How Sweet'. The title track of the same name has garnered significant attention both domestically and internationally.

'How Sweet' is a lively hip-hop track based on Miami Bass, encapsulating NewJeans' cool and trendy vibe. According to Hanteo Chart, the song sold 811,843 copies on its release day, topping the daily album chart for May 24.

Furthermore, on May 28, Spotify revealed that 'How Sweet' ranked 75th on the 'Global Daily Top Songs' chart for May 27, and secured the 2nd spot on Melon's 'Top 100' chart as of 11 AM on May 25. The track continues to dominate major Korean music charts such as Melon, Bugs, and Flo.

 ◆ NewJeans' Unique Musical Sensibility: 'Hip-hop Dance Track' with 'Dreamy, Perfect Groove'

'How Sweet' is a hip-hop dance track characterized by its soft synth sounds. The bouncy synth in the intro sets the tone, followed by a heavy bass and cheerful drum sounds, creating a rhythmic and hip-hop vibe. The synth and drum cymbal sounds evoke the 90s hip-hop dance style, appealing to both older and younger generations with its nostalgic yet fresh feel.

The vocal performances of NewJeans members are a highlight. Their dreamy and languid voice colors offer a sense of comfort and stability, with each member's unique voice adding depth to the song. Their vocal interplay enhances the charm of 'How Sweet', perfectly capturing the song's groove and dynamics, engaging listeners thoroughly.

 ◆ 90s Retro Visuals and Y2K Fashion: 'Bobs', 'Bandanas', 'Wide Pants'

NewJeans also captivated audiences with their Y2K fashion and visuals. They showcased popular styles from the 90s and early 2000s, featuring wide-leg jeans, crop tops, oversized shirts, bandanas, rimless glasses, beanies, and baseball caps. Hanni sported a cute and pure bob hairstyle, while Danielle surprised fans with her bold blonde hair. Minji and Haerin flaunted various styles like long straight hair, half-up hairstyles, ponytails, and braids. Fans praised their looks, saying, "Hanni’s bob is perfect," "The Y2K fashion is on point," and "NewJeans rocks the retro vibe."

 ◆ NewJeans' Tenacious Activity Amid Controversy: 'HYBE Conflict' and 'Four-member System'

NewJeans is under HYBE's subsidiary ADOR label. Currently, HYBE and ADOR's CEO Min Hee-jin have been embroiled in a legal dispute since April. The conflict, which has been one of the hottest issues in the music industry, revolves around allegations of Min attempting to usurp management rights. Recently, a court ruling prohibited HYBE from exercising voting rights on the proposal to dismiss Min, allowing her to continue as ADOR's CEO. While the conflict is not entirely resolved, the immediate crisis regarding NewJeans' comeback has temporarily eased.

In addition to the company dispute, member Hyein has had to sit out activities due to a minor foot fracture. Despite this setback, NewJeans continues their promotions as a four-member group. They recently performed at '2024 Korea on Stage - New Generation' hosted by KBS, showcasing their hit songs 'Ditto', 'ETA', and 'Super Shy' in colorful hanboks, with Danielle also serving as an MC.

NewJeans has been making appearances at university festivals, including Korea University, Chosun University, Dong-Eui University, Pusan National University, Dongguk University, Sejong University, and Chung-Ang University, from May 25 to May 31. Their performances were met with enthusiastic responses from students. The group announced that all proceeds from these festivals would be donated, spreading a positive influence.

Following their Korean activities, NewJeans is set to release their debut Japanese single 'Supernatural' on June 21. Fans eagerly anticipate the group's musicality, influence, and achievements with this new release.